Google Analytics is a free tool by
Google that allows to use track information about visitors
to your web site as well results to your e-marketing
campaigns. As Alicia Whalen, A Couple of Chicks E-Marketing,
states the web is the best medium to track marketing
results.
Google Analytics provides one of the most comprehensive
reports on your web site that provides information on
visitors, content, goals and so much more. This tool
provides an executive summary 4-5 pages in pdf form or you
can print the whole report out 39-45 pages or just view it.
Once you setup an
account, an
e-mail address with Google, you are eligible to use
Google Analytics.
Google provides an excellent
installation guide for you as well a
blog to keep you
updated. Below are posts and or articles from various blogs on
Google Analytics:
